Google PPC: Content or Search?

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163 total views, 2 views today When advertising with pay per click Google gives the advertiser two broad options. Advertising in search results, advertising in websites content or indeed many choose to do both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results. Google content advertising applies to those websites who choose to incorporate “Adsense” into their websites. As adsense rapidly expands,…

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5 Surefire Tips for Effective Email Marketing

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193 total views, 2 views today Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting…

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What Makes a Successful E-Commerce Website

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465 total views, 6 views today   There are many ways to create a successful E-Commerce but there are four crucial points that you should keep in mind while launching your website. Website Your website is like your showroom, airy and attractive. When online, the equivalent of a showroom is an uncluttered website where the eyes can move freely up and down finding the details they need without much effort. It is…

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