Do Tell a Friend Campaigns Still Work?

Photo Credit: By Clem Onojeghuo on Unsplash. License. When internet marketing was still in its infancy, Tell a Friend campaigns were incredibly effective. All you had to do was put up an email box, ask people to send your stuff to their friends and they would. Today it’s completely different. People are much more conservative with their time and their friends’ time. In other words, they won’t send something to their friends…

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Design Tips for Content Websites

Crédito Foto: Por Viktor Hanacek en PicJumbo. Licencia Having great design on a content website will play an important part in your user’s overall experience. Good design can increase trust, while poor design can decrease trust. Better designed websites will get more opt-ins, more sales and more referrals. In general, design plays a pretty big part in the overall web marketing picture. Here are a few design tips for content websites:   Reduce Your…

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Finding Your Voice as a Content Marketer

Photo Credit: By rawpixel on Unsplash. License When you read content by someone who’s found their voice, there’s a really distinct ring to it. You can tell they’re really passionate, really self-expressed and really know what they’re talking about. A content marketer have to attract and retain a clearly defined audience. People are moved by those who speak with their real voice. Yet what most people don’t realize is that almost everyone who’s…

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