July 2019 - Online Marketing and SEO Company in Houston, Texas

How to Answer “What’s in It for Me” in Fifteen Seconds

Photo Credit: By Jopwell On Pexels. CC0 License Fifteen seconds? In direct response marketing, the headline is often considered the most important component of any marketing piece. That’s because it’s the first thing that people read. It’s your first and sometimes only chance to capture your reader’s attention because we only have Fifteen seconds. People who read your headline should instantly be able to tell exactly what your content is…

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Getting PR Attention is Easier Than You Think

PR Attention? Online marketers tend to ignore the traditional press. They’ll get exposure on social networking sites, social bookmarking sites and try to get their content written up about by other people’s blogs. But by and large, they don’t contact the offline world. Yet getting exposure in the offline world isn’t any more difficult than the online world. The difference is when you get exposure offline, the traffic is…

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