Hector Alejandro Cadavid, Author at Online Marketing and SEO Company in Houston, Texas
tik tok

How to advertise on TikTok

Photo by @dabobabo on Twenty20 In this article, you will learn how to create ads on TikTok to promote your products or services. But before we start showing you how ads are served, you should ask yourself some other questions to see if advertising on TikTok is right for your business: Is TikTok Advertising Right For My Business? With more than 500 million active users worldwide, TikTok presents a…


Ways to increase your sales through your website

Photo by @mangelka on Twenty20 Anyone who has been marketing online knows that the lifeblood in this matter is site traffic. More visitors equal more sales. However, here are some ways you can modify your sites to improve sales without the need to get more visitors. The first method is to weave your personal touch into your sales message. Nobody wants to be sold by a total stranger, but many…

digital monopoly

The Danger of Monopoly in the Digital World

Photo By @kiwitanya on Twenty20 On July 29, 2020, four of the largest technology companies in the world, Amazon, Apple, Facebook, and Google, were summoned by an antitrust hearing in the United States Congress, something that had never been done and that takes place given the power that, due to their characteristics, these companies have accumulated. This fact is very important since antitrust laws are difficult to apply to…

White SEO

What is “White Hat SEO”?

 Foto por @a1creative en Twenty20 “White hat SEO” is related to a series of SEO tactics aligned with the terms of the search engines. There’s is a White hat SEO, and its opposite, Black Hat SEO. White hat SEO is something you can do in order to improve your search rankings, and you do it by maintaining the integrity of your website and never violating the terms of that search…

Visual Audiences

Instagram and Visual Audiences

Photo by @JanBoomImages on Twenty20 As we know, audiences react differently to communication if they are visual, auditive, or tactile people. And of course, we have to cover them all with our advertising campaigns. Social networks don´t, of course, go directly to tactile people, but the visual and auditive sensibilities are crucial in the way we advertise on those networks. Even though social networks were not necessarily intended for advertising at…