Making Your Customers Feel Special

 228 total views

 228 total views Photo credit: by bruce mars on Pexels. CC0 license. The idea of marketing to a specialized niche of very active customers and then using that base to recruit in a viral way is new to the internet but one that goes way back in the non-internet world of marketing.  It is well known that if you create an elite group of dedicated customers, they will become a…

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Websites for Small Businesses

 528 total views,  4 views today

 528 total views,  4 views today In first World countries the Internet is now a huge part of our everyday life. We use it at work and we use it at home. It is all around us. A person from a First World country would be in a minority if they said they had not paid for anything across the Internet or bought a product or service online through an eCommerce…

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The Invisible Customer

 178 total views

 178 total views How many times have you as a customer felt as though you were putting a salesperson out by asking for assistance or interrupting them as they were engaged in a personal conversation with a co-worker or friend? I can recall times I’ve actually said to different store clerks, who were either fully engaged in telling their co-workers about the wild party they attended over the weekend or…

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