Social Media

Social Media Impact of Artificial Intelligence (AI)

Photo by stockasso On Envato Elements AI is a tool that can be used by social media marketers to craft more successful campaigns, while also helping them to be more productive. It enables companies to gain knowledge from customer information and automate operations to take advantage of social media sites and maximize their return on investment in marketing. By the year 2025, it is estimated that 4.41 billion people…

Social Media Trends

4 Social Media Trends We´ll See In 2024

Social media is ever-changing, and as the fourth quarter of 2023 approaches, it’s time to have a look at the trends we can expect to see in 2024. Research we conducted in 2023 showed that 100% of consumers turn to social media for fashion and lifestyle inspiration before making a purchase, so investing in a strong social media presence remains key for success. Here are the four trends we…

facebook personal page

Should I use my personal Facebook account page for my business?

Is it okay to use my personal Facebook account page to promote my service? We get this question very frequently. And also what many marketers, bloggers, and entrepreneurs are sure to say “you should use the Business Page”. Personally, I think differently and on the contrary, I do not agree. Yes, you can use your Facebook profile page for business. Actually, using your personal Facebook page can be an…


YouTube Ads

Photo by stockasso on Envato YouTube has several types of ads, which can be used according to the budget and the advertising objectives. Although platform users can pay for not seeing them, the vast majority of people resignedly watch, at least for the stipulated time, these ads, which, anyway, are useful in terms of brand promotion. Those types of ads are: Graphics: They appear at the top, to the…

tik tok

How to advertise on TikTok

Photo by @dabobabo on Twenty20 In this article, you will learn how to create ads on TikTok to promote your products or services. But before we start showing you how ads are served, you should ask yourself some other questions to see if advertising on TikTok is right for your business: Is TikTok Advertising Right For My Business? With more than 500 million active users worldwide, TikTok presents a…