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ComScore and Google Analyticsnal

ComScore and Google Analytics

Photo By kjekol on Envato Audience and effectiveness measurements of digital media, both native and online versions of the traditional ones (newspapers, magazines, radio stations, and television channels), have been made since the beginning of this century, mostly through ComScore tools. This company was born in Reston, Virginia. ComScore is dedicated to providing cross-platform measurement data on audiences, brands, and consumer behavior. For this purpose, it uses a sample of…

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Web Hosting Advice To Help You Get Your Website Out There

Photo Credit: On Pexels CC0 License   If you’re going to have a website — and you should — you need to have a reliable web host. How do you find a web hosting company with the features, support and price that serves your needs? Here are some tips that will help you select the right web host.   Make sure the host you choose has minimal to no…

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Benefits of Digital Marketing

Clearly the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new era of marketing and communications is in danger of losing out.  However, whilst I am passionate about all things digital I suggest you don’t…

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