jorgivan, Author at Online Marketing and SEO Company in Houston, Texas
digital platforms

I have no experience in advertising my business on digital platforms, how can I start?

Photo by @deivitt en Twenty20.com Perhaps for many small business owners who have worked hard for several years, have achieved some stability, and have built a good list of clients that have allowed them to carry their businesses forward. However, for any business of any size, advertising is a long-term investment that must be kept active all the time. No matter how many loyal customers you currently have and…

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The Latest from Instagram

Instagram has been moving forward. Among the most recent that it has launched for the enjoyment of its users we highlight the IGTV format, which allows you to upload videos of at least 15 seconds and a maximum of one hour, as well as new possibilities for using Instagram Stories. Among the latter we have the options to post stories for 24 hours and edit the cover, ask questions,…

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Inbound Marketing

Photo credit by @Irrmago on Twenty20 Inbound marketing is a term that refers to any activity or action planned and executed online, in order to attract the people´s interest and lead to an action, which can be a purchase, a vote, a datum, etc. The term “attraction marketing” is also used. Traditional marketing is known as “outbound”, and includes public relations, events, meetings, traditional advertising, etc, and aims to…

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The Importance of a Sitemap

Photo credit by @ijeab  on Twenty20 A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own it to suit your own needs. 1) Navigation purposes A sitemap literally acts as a…

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Search Engine Friendly Pages

Photo Credit: By seventyfourimages on Envato Elements. There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista, and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors. Major search engines use programs…

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