First of all, we must define what a Domain Name is. The “Domain Name” is a unique name that identifies a website on the internet, followed by an extension such as .com, .net, .org, etc. The purpose of the “Domain Name” (DNS) is to translate the “IP” (Internet Protocol) addresses of each active node on the internet. In order not to get too technical, in our case the “Domain Name” of our website is which is the same as the “IP” address which is identified with a fixed number such as Now, imagine that “Domain Names” did not exist, we would have to remember each “IP” number to be able to access the different websites.

The “Domain Name” makes our lives easier since we can logically remember the “URL” addresses of the websites we want to visit instead of having to remember a number that really doesn’t tell us anything.

Below is a list of what you should consider when choosing a Domain Name for your business:

Choose a name that is easy to remember
Choose a name that makes sense to people and that the person associates with what your business is dedicated to. For example, if your business sells women’s clothing, a Domain Name could be women’s You do not necessarily have to choose the name of your business as “Domain Name” and even less if you have a name like this “Le Chic Petite du Paris”.

Make it easy to write
Continuing with the previous example, if your business is called “Le Chic Petite du Paris”, do not use it as a domain name, ( as many people will not know how to spell it and not speak if they remember the name. Also do not include hyphens, underscores, or numbers such as

Make it short
To the extent possible and available, the domain name should be short, which will also help to be easily remembered by your customers.

Include City
If your business is local, a good idea would be to include the name of the sector or city where your business is located, such as

Proper extension
Choose an extension suitable for your business. If your business is sales, the most appropriate extension is .com. If your business is non-profit, the most appropriate extension is .org. If it is an educational institution, then it would be .edu, and so on.

It is very important to be aware of how to choose the Domain Name for your business since it plays a very important role in the SEO or “Search Engine Optimization” process. If you need help in choosing your Domain Name, do not hesitate to contact us today and one of our representatives will assist you promptly.