Blog - Online Marketing and SEO Company in Houston, Texas
Visual Audiences

Instagram and Visual Audiences

Photo by @JanBoomImages on Twenty20 As we know, audiences react differently to communication if they are visual, auditive, or tactile people. And of course, we have to cover them all with our advertising campaigns. Social networks don´t, of course, go directly to tactile people, but the visual and auditive sensibilities are crucial in the way we advertise on those networks. Even though social networks were not necessarily intended for advertising at…

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ComScore and Google Analyticsnal

ComScore and Google Analytics

Photo By kjekol on Envato Audience and effectiveness measurements of digital media, both native and online versions of the traditional ones (newspapers, magazines, radio stations, and television channels), have been made since the beginning of this century, mostly through ComScore tools. This company was born in Reston, Virginia. ComScore is dedicated to providing cross-platform measurement data on audiences, brands, and consumer behavior. For this purpose, it uses a sample of…

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Marketing

The customer´s point of view

Photo by @dashapats on Twenty20.com People dedicated to the world of technology are, many times, not very aware that what we do is not for ourselves. This not only happens with web developers, for example, but also with professionals dedicated to the use of technology for different purposes by people or organizations, such as designers, communicators and advertisers who work in online advertising, social networks and, ultimately, for the recipients…

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digital platforms

I have no experience in advertising my business on digital platforms, how can I start?

Photo by @deivitt en Twenty20.com Perhaps for many small business owners who have worked hard for several years, have achieved some stability, and have built a good list of clients that have allowed them to carry their businesses forward. However, for any business of any size, advertising is a long-term investment that must be kept active all the time. No matter how many loyal customers you currently have and…

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The Latest from Instagram

Instagram has been moving forward. Among the most recent that it has launched for the enjoyment of its users we highlight the IGTV format, which allows you to upload videos of at least 15 seconds and a maximum of one hour, as well as new possibilities for using Instagram Stories. Among the latter we have the options to post stories for 24 hours and edit the cover, ask questions,…

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Generating Revenue With Good Planning

Photo by @lelia_milaya on Twenty20.com For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create one that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get…

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Good Design Practices

Photo by @ijeab on Twenty20.com Your website is where your business resides — it’s like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible. Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered…

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5 Social Media Tips You Should Be Using

Photo by @Leo  on  Twenty20.com Do you have the latest social media marketing? – Here’s some you should certainly add to the list if you want to enjoy success. #1 Have a plan for your social media channel – Many companies find it overwhelming to have to create content for their social media channel. Worse, some companies create one type of content and then send it out across their social…

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Make It Easy To Buy From Your Site

Photo By @FotoArtist on Twenty20.com Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. First, you will want to…

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Inbound Marketing

Photo credit by @Irrmago on Twenty20 Inbound marketing is a term that refers to any activity or action planned and executed online, in order to attract the people´s interest and lead to an action, which can be a purchase, a vote, a datum, etc. The term “attraction marketing” is also used. Traditional marketing is known as “outbound”, and includes public relations, events, meetings, traditional advertising, etc, and aims to…

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