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ComScore and Google Analyticsnal

ComScore and Google Analytics

Photo By kjekol on Envato Audience and effectiveness measurements of digital media, both native and online versions of the traditional ones (newspapers, magazines, radio stations, and television channels), have been made since the beginning of this century, mostly through ComScore tools. This company was born in Reston, Virginia. ComScore is dedicated to providing cross-platform measurement data on audiences, brands, and consumer behavior. For this purpose, it uses a sample of…

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Marketing

The customer´s point of view

Photo by @dashapats on Twenty20.com People dedicated to the world of technology are, many times, not very aware that what we do is not for ourselves. This not only happens with web developers, for example, but also with professionals dedicated to the use of technology for different purposes by people or organizations, such as designers, communicators and advertisers who work in online advertising, social networks and, ultimately, for the recipients…

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digital platforms

I have no experience in advertising my business on digital platforms, how can I start?

Photo by @deivitt en Twenty20.com Perhaps for many small business owners who have worked hard for several years, have achieved some stability, and have built a good list of clients that have allowed them to carry their businesses forward. However, for any business of any size, advertising is a long-term investment that must be kept active all the time. No matter how many loyal customers you currently have and…

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The Latest from Instagram

Instagram has been moving forward. Among the most recent that it has launched for the enjoyment of its users we highlight the IGTV format, which allows you to upload videos of at least 15 seconds and a maximum of one hour, as well as new possibilities for using Instagram Stories. Among the latter we have the options to post stories for 24 hours and edit the cover, ask questions,…

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Generating Revenue With Good Planning

Photo by @lelia_milaya on Twenty20.com For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create one that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get…

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