Photo by LightFieldStudios Photo On Envato Elements Hey there, fellow marketer! 😊 Feeling frustrated with your Facebook ads? Don’t worry, we’ve all been there. Let’s break down why your ads might be underperforming and how to fix them. Grab a coffee, and let’s dive in! 1. Targeting Troubles: Are You Reaching the Right People? Ever felt like you’re shouting into the void? That might be because: Your audience is…
Photo by seventyfourimages Photo On Envato Elements As we approach 2025, the social media landscape continues to evolve at a rapid pace. Based on current trends and emerging technologies, here’s a look at what we can expect in the world of social media in the coming year. 1 AI-Driven Content Creation and Curation Artificial Intelligence will play an increasingly significant role in content creation and curation. AI tools will…
Photo by Joyseulay On Envato Elements The WordPress vs. WP Engine drama is a heated controversy in the WordPress ecosystem. Here’s a summary of the key points: Conflict origin: Matt Mullenweg, WordPress founder and Automattic CEO, criticized WP Engine for disabling revision history tracking. Mullenweg accused WP Engine of confusing customers with its “WP” branding and not contributing enough to the open-source project. Legal battle: WP Engine sent a…
Photo by stockasso On Envato Elements AI is a tool that can be used by social media marketers to craft more successful campaigns, while also helping them to be more productive. It enables companies to gain knowledge from customer information and automate operations to take advantage of social media sites and maximize their return on investment in marketing. By the year 2025, it is estimated that 4.41 billion people…
Social media is ever-changing, and as the fourth quarter of 2023 approaches, it’s time to have a look at the trends we can expect to see in 2024. Research we conducted in 2023 showed that 100% of consumers turn to social media for fashion and lifestyle inspiration before making a purchase, so investing in a strong social media presence remains key for success. Here are the four trends we…