How To Create a Viral Infographic
In technical terms, Illustrator is vector based (lines), while Photoshop is raster based (pixels). Creating an infographic is primarily lines and text, which is much faster in Illustrator.
One of the things that makes infographics really fun to read is the graphics.
Use things like pie charts, photos of what you’re talking about and even hand illustrations if you have the artistic ability to really spice things up.
Adding a Dose of Personality
While strictly informational infographics can go viral if you’ve really got some shocking facts, your chances of getting your infographic to spread go up exponentially if you just add a bit of personality.
Add some humor. Make fun of something in your infographic. Do something out of the ordinary, or use funny or shocking pictures.
Add some personality. Add emotion to the infographic.
Infographics tend to spread very well on sites like Digg, Reddit and StumbleUpon. Post your infographic on these sites and hang around to respond to any comments.
Post your infographic to your list and/or blog. If you’re not already running a blog and you intend to keep producing infographics, you should probably look into creating one so your audience can follow your work.
Keep in mind that not every infographic will spread. But if you create five great infographics, chances are one or two will spread like wildfire. When one of these takes off on the social networks, the traffic surge can be positively massive.