Why Branding Is Crucial in Niche Marketing

When it comes to branding, most people tend to think of big brand advertising: Coca-Cola, McDonalds and Microsoft spend money on branding. But it doesn’t really apply to smaller businesses – or does it? Believe it or not, branding is actually crucial to success in a small industry. In this article, you’ll learn why that is, plus several of the big benefits of having strong branding in a niche.…

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How Article Marketing Works

Photo by rawpixel on Unsplash License Article marketing is one of the easiest and fastest ways to get traffic to a brand new website. It’s used both by beginning marketers and by multi-million dollar companies. What is article marketing? How does it work? Let’s go over a broad overview of the basics. How It Works The term “article marketing” actually encompasses a pretty wide range of different techniques. In the broadest sense, any…

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