Reach Customers Efficiently With This Mobile Marketing Advice

Young woman holding shopping bags in front of a search bar. E-commerce concept A mobile marketing campaign is a great way to reach a large number of people with very little money or time invested. Most people now own some type of mobile device, including cell phones and tablets. Integrate your mobile marketing efforts with your other marketing plans. By having mobile marketing blended with online or print marketing,…

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Why Branding Is Crucial in Niche Marketing

When it comes to branding, most people tend to think of big brand advertising: Coca-Cola, McDonalds and Microsoft spend money on branding. But it doesn’t really apply to smaller businesses – or does it? Believe it or not, branding is actually crucial to success in a small industry. In this article, you’ll learn why that is, plus several of the big benefits of having strong branding in a niche.…

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How Article Marketing Works

Photo by rawpixel on Unsplash License Article marketing is one of the easiest and fastest ways to get traffic to a brand new website. It’s used both by beginning marketers and by multi-million dollar companies. What is article marketing? How does it work? Let’s go over a broad overview of the basics. How It Works The term “article marketing” actually encompasses a pretty wide range of different techniques. In the broadest sense, any…

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4 Steps to Lower Your Shopping Cart Abandonment Rate

Photo Credit: By mohamed_hassan on Pixabay. CC0 license. The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of your customers. Sound familiar? It should. The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of…

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Making Your Customers Feel Special

Photo credit: by bruce mars on Pexels. CC0 license. The idea of marketing to a specialized niche of very active customers and then using that base to recruit in a viral way is new to the internet but one that goes way back in the non-internet world of marketing.  It is well known that if you create an elite group of dedicated customers, they will become a recruitment army…

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