Photo Credit: By mohamed_hassan on Pixabay. CC0 license. The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of your customers. Sound familiar? It should. The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of…
Photo credit: by bruce mars on Pexels. CC0 license. The idea of marketing to a specialized niche of very active customers and then using that base to recruit in a viral way is new to the internet but one that goes way back in the non-internet world of marketing. It is well known that if you create an elite group of dedicated customers, they will become a recruitment army…
Photo Credit: By rawpixel on Pexels. CC0 License. Creating an effective website can seem like a huge job. It does not matter what your level of experience is, whether beginner to expert, it is still going to be overwhelming. There is so much to take into consideration such as the color scheme, and layout. Information regarding web design is forever changing. The selection of tips below, however, will help…
When advertising with pay per click Google gives the advertiser two broad options. Advertising in search results, advertising in websites content or indeed many choose to do both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results. Google content advertising applies to those websites who choose to incorporate “Adsense” into their websites. As adsense rapidly expands, it is now viewable…
Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as…