Photo credit by @Irrmago on Twenty20 Inbound marketing is a term that refers to any activity or action planned and executed online, in order to attract the people´s interest and lead to an action, which can be a purchase, a vote, a datum, etc. The term “attraction marketing” is also used. Traditional marketing is known as “outbound”, and includes public relations, events, meetings, traditional advertising, etc, and aims to…
Photo credit by @ijeab on Twenty20 A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own it to suit your own needs. 1) Navigation purposes A sitemap literally acts as a…
Photo Credit: By seventyfourimages on Envato Elements. There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista, and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors. Major search engines use programs…
Photo by @FreedomTumZ via Twenty20 Web templates are very affordable and they save you a lot of effort and time when you want to create a new layout for your website. However, a lot of people make mistakes in the process of choosing and using the web templates and end up with something that was unlike the image they had in mind. Here are some guidelines to help you avoid…
Photo by @jatinp1974 via Twenty20 If you want to improve your social media marketing, you’ll want to implement all or some of the best tips used by successful companies. #1 Add Hashtags That are Related Make your posts instantly recognizable to your followers/fans use hashtag ties to your product or brand. Use the same hashtag consistently. For example, Samsung uses the hashtag #samsungtips anytime it shares product information. You…