Photo by @JanBoomImages on Twenty20 As we know, audiences react differently to communication if they are visual, auditive, or tactile people. And of course, we have to cover them all with our advertising campaigns. Social networks don´t, of course, go directly to tactile people, but the visual and auditive sensibilities are crucial in the way we advertise on those networks. Even though social networks were not necessarily intended for advertising at…
Photo By kjekol on Envato Audience and effectiveness measurements of digital media, both native and online versions of the traditional ones (newspapers, magazines, radio stations, and television channels), have been made since the beginning of this century, mostly through ComScore tools. This company was born in Reston, Virginia. ComScore is dedicated to providing cross-platform measurement data on audiences, brands, and consumer behavior. For this purpose, it uses a sample of…
Photo by @dashapats on Twenty20.com People dedicated to the world of technology are, many times, not very aware that what we do is not for ourselves. This not only happens with web developers, for example, but also with professionals dedicated to the use of technology for different purposes by people or organizations, such as designers, communicators and advertisers who work in online advertising, social networks and, ultimately, for the recipients…
Photo by @deivitt en Twenty20.com Perhaps for many small business owners who have worked hard for several years, have achieved some stability, and have built a good list of clients that have allowed them to carry their businesses forward. However, for any business of any size, advertising is a long-term investment that must be kept active all the time. No matter how many loyal customers you currently have and…
Instagram has been moving forward. Among the most recent that it has launched for the enjoyment of its users we highlight the IGTV format, which allows you to upload videos of at least 15 seconds and a maximum of one hour, as well as new possibilities for using Instagram Stories. Among the latter we have the options to post stories for 24 hours and edit the cover, ask questions,…