Why Branding Is Crucial in Niche Marketing

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125 total views, 1 views today When it comes to branding, most people tend to think of big brand advertising: Coca-Cola, McDonalds and Microsoft spend money on branding. But it doesn’t really apply to smaller businesses – or does it? Believe it or not, branding is actually crucial to success in a small industry. In this article, you’ll learn why that is, plus several of the big benefits of having strong…

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AdSense Pros and Cons

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235 total views, 1 views today Photo Credit: On Pexels. CC0 License You have that site on-line for quite a while, its generating a good number of hits every day and you’re thinking whether or not to use AdSense advertising on it to make it generate some form of income. Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the…

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Making Your Customers Feel Special

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148 total views, 1 views today Photo credit: by bruce mars on Pexels. CC0 license. The idea of marketing to a specialized niche of very active customers and then using that base to recruit in a viral way is new to the internet but one that goes way back in the non-internet world of marketing.  It is well known that if you create an elite group of dedicated customers, they will…

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Websites for Small Businesses

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338 total views, 3 views today In first World countries the Internet is now a huge part of our everyday life. We use it at work and we use it at home. It is all around us. A person from a First World country would be in a minority if they said they had not paid for anything across the Internet or bought a product or service online through an eCommerce…

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Why do you need Search Engine Optimization, (SEO)?

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132 total views, 1 views today Each year some or other new phenomena emerge. Lately, the term Search Engine Optimization, better known as SEO, has been doing the rounds. Now firstly, you probably want to know what exactly SEO is. SEO basically comes down to your website being modified and promoted in order for you to rank higher and higher in the Search Engines. And of course, once you rank higher…

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Digital Marketing Solutions For Business

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303 total views, 3 views today Lorem ipsum dolor sit amet, consectetuer adipiscing elit sed diam nonummy nibh euismod tincid unt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero…

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Benefits of Digital Marketing

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179 total views, 2 views today Clearly the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new era of marketing and communications is in danger of losing out.  However, whilst I am passionate about all things digital…

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