When it comes to branding, most people tend to think of big brand advertising: Coca-Cola, McDonalds and Microsoft spend money on branding. But it doesn’t really apply to smaller businesses – or does it? Believe it or not, branding is actually crucial to success in a small industry. In this article, you’ll learn why that is, plus several of the big benefits of having strong branding in a niche.…
Photo Credit: On Pexels. CC0 License You have that site on-line for quite a while, its generating a good number of hits every day and you’re thinking whether or not to use AdSense advertising on it to make it generate some form of income. Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from…
Photo credit: by bruce mars on Pexels. CC0 license. The idea of marketing to a specialized niche of very active customers and then using that base to recruit in a viral way is new to the internet but one that goes way back in the non-internet world of marketing. It is well known that if you create an elite group of dedicated customers, they will become a recruitment army…
In first World countries the Internet is now a huge part of our everyday life. We use it at work and we use it at home. It is all around us. A person from a First World country would be in a minority if they said they had not paid for anything across the Internet or bought a product or service online through an eCommerce store. In a August,…
Each year some or other new phenomena emerge. Lately, the term Search Engine Optimization, better known as SEO, has been doing the rounds. Now firstly, you probably want to know what exactly SEO is. SEO basically comes down to your website being modified and promoted in order for you to rank higher and higher in the Search Engines. And of course, once you rank higher in the search engines,…