E comerce Archives - Online Marketing and SEO Company in Houston, Texas

Why Branding Is Crucial in Niche Marketing

When it comes to branding, most people tend to think of big brand advertising: Coca-Cola, McDonalds and Microsoft spend money on branding. But it doesn’t really apply to smaller businesses – or does it? Believe it or not, branding is actually crucial to success in a small industry. In this article, you’ll learn why that is, plus several of the big benefits of having strong branding in a niche.…

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4 Steps to Lower Your Shopping Cart Abandonment Rate

Photo Credit: By mohamed_hassan on Pixabay. CC0 license. The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of your customers. Sound familiar? It should. The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of…

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Why do you need Search Engine Optimization, (SEO)?

Each year some or other new phenomena emerge. Lately, the term Search Engine Optimization, better known as SEO, has been doing the rounds. Now firstly, you probably want to know what exactly SEO is. SEO basically comes down to your website being modified and promoted in order for you to rank higher and higher in the Search Engines. And of course, once you rank higher in the search engines,…

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Benefits of Digital Marketing

Clearly the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new era of marketing and communications is in danger of losing out.  However, whilst I am passionate about all things digital I suggest you don’t…

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