Photo by @ijeab on Twenty20.com Your website is where your business resides — it’s like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible. Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered…
Photo by @Leo on Twenty20.com Do you have the latest social media marketing? – Here’s some you should certainly add to the list if you want to enjoy success. #1 Have a plan for your social media channel – Many companies find it overwhelming to have to create content for their social media channel. Worse, some companies create one type of content and then send it out across their social…
Photo By @FotoArtist on Twenty20.com Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. First, you will want to…
Photo credit by @Irrmago on Twenty20 Inbound marketing is a term that refers to any activity or action planned and executed online, in order to attract the people´s interest and lead to an action, which can be a purchase, a vote, a datum, etc. The term “attraction marketing” is also used. Traditional marketing is known as “outbound”, and includes public relations, events, meetings, traditional advertising, etc, and aims to…
Photo credit by @ijeab on Twenty20 A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own it to suit your own needs. 1) Navigation purposes A sitemap literally acts as a…