Google Ads

How does Google Ads determine your cost per click?

Photo by Firmbee.com On Pexels License CC0 The fantastic part about Google Ads is that while it works like an auction, the winners aren’t selected based upon quote alone, and you do not necessarily pay your optimum quote. How is this possible? Let’s take a quick rundown of how Google Ads identifies the winners and what they pay per click. Action # 1: Quality Score When someone searches on…

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Answers to Your E-Commerce Problems!

Photo Credit: By DigitalMarketingAgency on Pixabay. CC0 License Businesses need efficient technology and strong marketing in order for e-commerce to be successful. The goal is to increase your business by making it easier for customers to shop, and if your website’s lack of technology and marketing make it difficult for them, they may as well drive to the mall. Before we look at e-commerce solutions, we need to first figure out…

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