26Jun
Age of Artificial Intelligence

How Professionals Can Thrive in the Age of Artificial Intelligence

June 26, 2023By

Photo by Airam Dato-on On Pexels License CC0 The age of Artificial intelligence (AI) has become a topic of concern for many professionals, as the rapid advancements in generative AI tools like ChatGPT have raised questions about the future of their careers. With headlines about robots potentially replacing human jobs, it’s understandable that workers may feel anxious about the relevance of their skills in the labor market. However, career…

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26Jul

Why Branding Is Crucial in Niche Marketing

July 26, 2018By

When it comes to branding, most people tend to think of big brand advertising: Coca-Cola, McDonalds and Microsoft spend money on branding. But it doesn’t really apply to smaller businesses – or does it? Believe it or not, branding is actually crucial to success in a small industry. In this article, you’ll learn why that is, plus several of the big benefits of having strong branding in a niche.…

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03May

AdSense Pros and Cons

May 3, 2018By

Photo Credit: On Pexels. CC0 License You have that site on-line for quite a while, its generating a good number of hits every day and you’re thinking whether or not to use AdSense advertising on it to make it generate some form of income. Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from…

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06Apr

Making Your Customers Feel Special

April 6, 2018By

Photo credit: by bruce mars on Pexels. CC0 license. The idea of marketing to a specialized niche of very active customers and then using that base to recruit in a viral way is new to the internet but one that goes way back in the non-internet world of marketing.  It is well known that if you create an elite group of dedicated customers, they will become a recruitment army…

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15Jan

Websites for Small Businesses

January 15, 2018By

In first World countries the Internet is now a huge part of our everyday life. We use it at work and we use it at home. It is all around us. A person from a First World country would be in a minority if they said they had not paid for anything across the Internet or bought a product or service online through an eCommerce store. In a August,…

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