Each year some or other new phenomena emerge. Lately, the term Search Engine Optimization, better known as SEO, has been doing the rounds. Now firstly, you probably want to know what exactly SEO is. SEO basically comes down to your website being modified and promoted in order for you to rank higher and higher in the Search Engines. And of course, once you rank higher in the search engines,…
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Clearly the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new era of marketing and communications is in danger of losing out. However, whilst I am passionate about all things digital I suggest you don’t…