Google Ads

How does Google Ads determine your cost per click?

Photo by On Pexels License CC0 The fantastic part about Google Ads is that while it works like an auction, the winners aren’t selected based upon quote alone, and you do not necessarily pay your optimum quote. How is this possible? Let’s take a quick rundown of how Google Ads identifies the winners and what they pay per click. Action # 1: Quality Score When someone searches on…


Ways to increase your sales through your website

Photo by @mangelka on Twenty20 Anyone who has been marketing online knows that the lifeblood in this matter is site traffic. More visitors equal more sales. However, here are some ways you can modify your sites to improve sales without the need to get more visitors. The first method is to weave your personal touch into your sales message. Nobody wants to be sold by a total stranger, but many…


The Latest from Instagram

Instagram has been moving forward. Among the most recent that it has launched for the enjoyment of its users we highlight the IGTV format, which allows you to upload videos of at least 15 seconds and a maximum of one hour, as well as new possibilities for using Instagram Stories. Among the latter we have the options to post stories for 24 hours and edit the cover, ask questions,…


Do Tell a Friend Campaigns Still Work?

Photo Credit: By Clem Onojeghuo on Unsplash. License. When internet marketing was still in its infancy, Tell a Friend campaigns were incredibly effective. All you had to do was put up an email box, ask people to send your stuff to their friends and they would. Today it’s completely different. People are much more conservative with their time and their friends’ time. In other words, they won’t send something to their friends…


How Article Marketing Works

Photo by rawpixel on Unsplash License Article marketing is one of the easiest and fastest ways to get traffic to a brand new website. It’s used both by beginning marketers and by multi-million dollar companies. What is article marketing? How does it work? Let’s go over a broad overview of the basics. How It Works The term “article marketing” actually encompasses a pretty wide range of different techniques. In the broadest sense, any…

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