Photo by Firmbee.com On Pexels License CC0 The fantastic part about Google Ads is that while it works like an auction, the winners aren’t selected based upon quote alone, and you do not necessarily pay your optimum quote. How is this possible? Let’s take a quick rundown of how Google Ads identifies the winners and what they pay per click. Action # 1: Quality Score When someone searches on…
Photo By @kiwitanya on Twenty20 On July 29, 2020, four of the largest technology companies in the world, Amazon, Apple, Facebook, and Google, were summoned by an antitrust hearing in the United States Congress, something that had never been done and that takes place given the power that, due to their characteristics, these companies have accumulated. This fact is very important since antitrust laws are difficult to apply to…
Foto por @a1creative en Twenty20 “White hat SEO” is related to a series of SEO tactics aligned with the terms of the search engines. There’s is a White hat SEO, and its opposite, Black Hat SEO. White hat SEO is something you can do in order to improve your search rankings, and you do it by maintaining the integrity of your website and never violating the terms of that search…
When advertising with pay per click Google gives the advertiser two broad options. Advertising in search results, advertising in websites content or indeed many choose to do both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results. Google content advertising applies to those websites who choose to incorporate “Adsense” into their websites. As adsense rapidly expands, it is now viewable…