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Visual Audiences

Instagram and Visual Audiences

Photo by @JanBoomImages on Twenty20 As we know, audiences react differently to communication if they are visual, auditive, or tactile people. And of course, we have to cover them all with our advertising campaigns. Social networks don´t, of course, go directly to tactile people, but the visual and auditive sensibilities are crucial in the way we advertise on those networks. Even though social networks were not necessarily intended for advertising at…

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The Latest from Instagram

Instagram has been moving forward. Among the most recent that it has launched for the enjoyment of its users we highlight the IGTV format, which allows you to upload videos of at least 15 seconds and a maximum of one hour, as well as new possibilities for using Instagram Stories. Among the latter we have the options to post stories for 24 hours and edit the cover, ask questions,…

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The importance of Instagram in business

Instagram in business? As the world changes, so do companies. One of the changes, of course, is the variety of channels to communicate with potential and active customers, and those channels include social networks. Instagram, for example, is important in the first instance to conquer the youngest audience, so more than 60% of the most important brands are there. This network has managed to reach more audiences than any…

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