Marketing Archives - Online Marketing and SEO Company in Houston, Texas
Marketing

The customer´s point of view

Photo by @dashapats on Twenty20.com People dedicated to the world of technology are, many times, not very aware that what we do is not for ourselves. This not only happens with web developers, for example, but also with professionals dedicated to the use of technology for different purposes by people or organizations, such as designers, communicators and advertisers who work in online advertising, social networks and, ultimately, for the recipients…

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5 Social Media Tips You Should Be Using

Photo by @Leo  on  Twenty20.com Do you have the latest social media marketing? – Here’s some you should certainly add to the list if you want to enjoy success. #1 Have a plan for your social media channel – Many companies find it overwhelming to have to create content for their social media channel. Worse, some companies create one type of content and then send it out across their social…

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Choosing A Web Host Is Simple With These Tips

Photo Credit: By Djordje Petrovic On Pexels. CC0 License Are you choosing a web host? Do you want to set up a site which allows you to send emails to customers automatically? Well, you can, if you choose the right web hosting service. Keep reading to find out what sets web hosts apart and which features you need to run your site efficiently. Instead of finding a great web hosting company, start your own web…

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Reach Customers Efficiently With This Mobile Marketing Advice

Young woman holding shopping bags in front of a search bar. E-commerce concept A mobile marketing campaign is a great way to reach a large number of people with very little money or time invested. Most people now own some type of mobile device, including cell phones and tablets. Integrate your mobile marketing efforts with your other marketing plans. By having mobile marketing blended with online or print marketing,…

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Why Branding Is Crucial in Niche Marketing

When it comes to branding, most people tend to think of big brand advertising: Coca-Cola, McDonalds and Microsoft spend money on branding. But it doesn’t really apply to smaller businesses – or does it? Believe it or not, branding is actually crucial to success in a small industry. In this article, you’ll learn why that is, plus several of the big benefits of having strong branding in a niche.…

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How Article Marketing Works

Photo by rawpixel on Unsplash License Article marketing is one of the easiest and fastest ways to get traffic to a brand new website. It’s used both by beginning marketers and by multi-million dollar companies. What is article marketing? How does it work? Let’s go over a broad overview of the basics. How It Works The term “article marketing” actually encompasses a pretty wide range of different techniques. In the broadest sense, any…

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4 Steps to Lower Your Shopping Cart Abandonment Rate

Photo Credit: By mohamed_hassan on Pixabay. CC0 license. The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of your customers. Sound familiar? It should. The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of…

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Making Your Customers Feel Special

Photo credit: by bruce mars on Pexels. CC0 license. The idea of marketing to a specialized niche of very active customers and then using that base to recruit in a viral way is new to the internet but one that goes way back in the non-internet world of marketing.  It is well known that if you create an elite group of dedicated customers, they will become a recruitment army…

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What Makes a Successful E-Commerce Website

  There are many ways to create a successful E-Commerce but there are four crucial points that you should keep in mind while launching your website. Website Your website is like your showroom, airy and attractive. When online, the equivalent of a showroom is an uncluttered website where the eyes can move freely up and down finding the details they need without much effort. It is extremely important that the…

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Benefits of Digital Marketing

Clearly the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new era of marketing and communications is in danger of losing out.  However, whilst I am passionate about all things digital I suggest you don’t…

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